I was shopping for a sparkling wine this week and the wine shop had a display of wines with catchy names for Valentine’s Day.
Chasing Venus Sauvignon Blanc (2010) ($16) — From New Zealand it is named for the Roman love goddess. This has a screw cap which makes it ‘easy off, easy on’ perfect for a picnic (if you live in a warm climate).
2008 Hugel “Cuvee Les Amours” Pinot Blanc ($17) — This is a refreshing Alsatian white wine “that’s easy to love”.
2009 J Vineyards Chardonnay ($28) — The sign was a call for California Dreams with this Chardonnay from the Russian River Valley. It’s full of peaches and cream, nuts and spice. Perfect for the California Chard lover.
There were a few wines with over-the-top price tags for French Burgundy and California Cabernet. It was odd that the display did not include any sparkling wines or Champagnes.
Oh, they were prominently displayed but didn’t have any special “marketing” tags as these fun named wines.
Valentine’s Day is just another day for retailers to reach their quarterly goals.
Don’t let it get to you. Enjoy the day how ever you wish. It’s not how you celebrate as long as it’s with those you like.